Dive into Digital Marketing

WOMEN UNBOUNDED X TECHSOCIETY

 

NOV 22, 4-6PM (SGT)

PART I. 4-4.45PM

intro to DIGITAL MARKETINg

Learn how to leverage social media to boost your business through this talk, which focuses on digital marketing strategies!

Jackson Kwa Jian Hui

TechSociety Group – Tech Education – Co-founder and Managing Partner

Jackson is the Co-Founder and Managing Partner of TechSociety Group, a regional entity that leverages technology to deliver cutting-edge solutions to modern problems.

Having worked for the Alibaba group (a tech giant), Jackson understands exactly what businesses need to boost their outreach in this highly competitive age.

Jackson also provides tech education for youth as part of his CSR.

"Starting an education company allows me to make a lasting positive impact in the long run. Especially with technology as an enabler to amplify that impact. The bigger achievement in life would be to have the ability to create opportunities for others."

JACKSON KWA

 

PART II. 4.45-5.30PM

PANEL DISCUSSION

Hear from our four passionate panelists who have a range of experiences and expertise in the field. Learn about their journeys, the exciting projects they've done, and the challenges they faced.

Disclaimer: Panelists are not representing their companies, just sharing their personal experiences.

Lv Liran

Heroes of Digital

Client Success Executive, Full-time

Learn about Liz >

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Liz is a client-facing Executive at Heroes of Digital. Prior to this, she used to market for MNCs and startups, giving her a wide perspective on this industry.

Liz advises her clients on digital marketing strategies according to their individual needs and by drawing on her industry knowledge. She also works with the design, technical and content teams to boost her company's KPIs.

Ling Xin Tai

OOm Pte Ltd

Paid Performance Strategist, Full-time

Learn about Ling Xin >

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Ling Xin started out as a Content Writer and moved into SEM marketing at OOm.
She evaluates and executes digital marketing strategies for her company and runs constant analyses on the success of her Facebook / Google advertisements.
This requires a constant monitoring of consumer behaviour and an in-depth knowledge of the technical aspects of paid media advertising.

Varenya Kumaran

L'Oreal, Unilever and Nestle

Marketing Intern

Learn about Varenya >

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Currently a Marketing major in the National University of Singapore, Varenya has interned at FMCGs including L'Oreal, 
Unilever and Nestle. 
As a Marketing Intern, she has worked on trade mechanics, PR events and e-commerce communications.  
Due to the international nature of FMCGs, Varenya has also had the opportunity to serve foreign markets while based in Singapore. 

Nicole Ng Yu Wen

Twitter

Global Advertising Performance Intern

Learn about Nicole >

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Nicole is a Marketing major from the Singapore Management University. Her past experience includes assisting Changi Airport with content creation in order to increase footfall for shopping.
She has also interned at Twitter, where she was involved with advertising performance. In this role, she conducted weekly optimisation tests on the Twitter ad platform!

 
 

PART III. 5.30-6PM

q&a session

Curious about how to break into the industry? Or need some practical tips to boost your business's digital presence? Our speakers are here to answer your burning questions!